The Current State of Social Network Marketing
Social network marketing, social media marketing, social media authority optimization…fact is, the marketing eggheads out there are just about to go into a meltdown tizzy over all the possibilities of what to call taking advantage of Facebook and other social media sites.
That is understandable when you realize that your top five social sites all have hundreds of millions of users each and many of them are interested in what you are offering. When you realize that ½ of 1% of Facebook being interested in what you are offering is equal to 3.5 MILLION potential clients you quickly understand why social network marketing is so popular right now.
Some are just raking it in, others are getting bupkiss for their effort. Like anything else, it takes a plan and a reason to think the plan will work.
Potential rewards are high; competition is even higher.
Your Strategy in Social Network Marketing
Spy on your competition. When I say spy on your competition what I mean is spy on the competition who are succeeding. It is the best way to find out what is working.
Checking out your competition on a daily basis is a good place to start until you have a more developed plan.
If you see someone showing up on most social sites you can be pretty sure that a) that person is serious about social marketing, b) that person is spending the time to do social marketing and c) that person is now or will be profitable at social media marketing. Why? Interaction with folks is the key to social marketing. Interaction on a wide array of sites also creates SEO pressure that builds your authority on the subject, too.
If you have a personal Facebook page, great. If not, create one. It is an awesome place to communicate with distant friends and meet new friends in a very large arena. Being friendly and discussing points of common interest can burn away a night in a hurry, too. You might want to set a timer on your smartphone and when it goes off, say adios. Otherwise you will wonder where the weekend, or even the week, went.
But to promote your business, you need to create a Fanpage for your business. I know. This presents some folks with a real case of the heebee jeebies, but really, all you are doing is going to the trouble of separating your business and personal life in a professional manner. Keep anything that does not relate directly to your business away from your business’s page, too.
Going off on a rant over some politician right next to where you are trying to explain your services may not be received well by some folks. This is not theory for me; I am telling you what I know. Right or wrong is irrelevant in this situation.
Video of the latest kitten hijinks right next to a link to one of your capture pages might also not be a motivating factor to sign on with you.
It is important to brand yourself separately as a heavy business person, and you’ll have to keep both your characters separate.
Social Network Marketing using Video
YouTube and other video platforms are channels you have to master. Google likes YouTube and gives you extra points for good videos. If you are going to use social media marketing, or social network marketing you need to learn how to make good videos and show your face.
If you are camera shy, deal with it through exposure therapy and get over it. Now, when I say get over it, I am not unsympathetic. I was the same way. You need to learn to use YouTube as a way to interact with your potential distributors or customers. It may be tough; it gets easier.
Good News: When you compare the time of making a video to the time of crafting a well put together article, you may find yourself addicted to making videos.
There are many good training programs on how to make good videos for YouTube. Here is one of the best.