Tag Archives: article market segmentation

Article Marketing Strategy – Proven Systems Part 2

Ezine@rticles

Being in business for yourself gives you more opportunities to enjoy life.
Being in business for yourself gives you more opportunities to enjoy life.

I promised you a free resource that can help you quickly get into the habit of writing good articles from scratch and which gives you skills you can easily adapt to your own blog.

That free resource is Ezine@rticles1.

If you already know about it, but are not using it, then you need to re-evaluate that decision. Backlinks and views from this domain have weight and authority because they are very strict on the articles they accept.

A good, free primer on article creation

Go see how Ezine@rticles forces their authors to structure2 a post. Keep their guidelines in mind when posting to your own blog. The info is free and it will help you become a better writer.

Because you are writing to your own blog, you can also include a call to action in the final paragraph of the post rather than only including it in the resource box along with the author bio. Unless you tell your reader to take action, they will not know to do so.

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Headings should be brief, but indicative of what is to follow. Some folks will be tempted to just skip to the sections which seem most relevant to their search. For this reason each header should be equally well crafted. After all, if it is not relevant or important to what led the reader to your post, why is it in the article?

Make your article headings relevant to the problem your article is trying to address.

You do realize that this is what an article is supposed to do, right? Your article needs to provide enough information to actually be of use to the reader as well as give them a reason to take some action such as getting on your mailing list, signing up for some free ebook or instructional video you have provided or clicking through to your buying page.

The Body of Your Article

Your keyword or keyword phrase should if at all possible be in the first sentence as well as in the core of the text as well as the last sentence. This is not a hard and fast rule because it can make your writing stilted if you adhere to these guidelines at all times and in all articles.

Just keep in mind that the search engines have ways of searching and these guidelines cover what the search engines are looking for. Don’t let this pattern keep you from writing a quality peace, though. Although you are writing to appeal to the main search engines, don’t forget that it is individuals who’re reading your articles.

On some article sites they encourage you to put your call to action and your links in your resource box. If you are writing to your own site or blog, you can use the final paragraph of the article for this, it seems to me.

Appropriate white space, focused, tight paragraphs and bullet lists all make for easy readability.

It is possible to write articles in such a way that they can be spun and distributed to various article sites, but such seems to me to be going the way of the wooly mammoth. With the every growing focus on SAO (Social media Authority Optimization) rather than SEO, I question the wisdom of spreading a hundred thinly rewritten articles linked to the same page.

It just seems to me to beg for a Google Slap.

Rules I violated in this article: It is too long, but sometimes that happens.

Best Regards,

TimSingleton

 

 

 

 

 

Tim Singleton
205-337-6618

Again, if you want to see how to save time on creating articles, click here now.

1 Also, go to http://ezinearticles.com/ and create your Ezine@rticles account now.
2 One of the rules I broke in writing this article was it was WAY too long. Rule of thumb, just over 500 words is the perfect length but sometimes the subject needs more. One hack to overcome that is to split an article in two, as I did here.

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Article Marketing Strategy – Proven Systems Part 1

The Best Way to Write Articles

Write about what you already know.

The best way to write an article is to either write about a subject with which you are familiar, paying attention to proper grammar and making sure that you have created a unique piece of content that has actual value for the reader or you can also research a subject and write about your findings..

Used to be that when I researched a subject I would see a few links on the front page that I knew had to have been written by a computer or written by someone whose first language was clearly not English. Being more experienced now, I recognize those articles for what they are. They are spun articles (nothing really wrong with that) which the publisher had not taken time to properly rewrite with proper grammar, infusing it with his or her own personal experiences in order to make it truly unique, helpful content with actual value for the reader (and there is plenty wrong with that.)

Quality counts today more than ever so take a little extra time to create a good post.

Once you have written a quality article, you can then set about maximizing the SEO aspects of it such as determining appropriate keywords for the subject matter, creating appropriate and headers, and making sure there is a smattering of keyword phrases and related long tail keywords scattered judiciously throughout the body of the article.

Make sure you do not engage in keyword stuffing.

Google will penalize you in the worst way.

Keyword stuffing has little effect.  It is not worth the time. Any good it might have done in the past is, well, past.

Conversely, you can choose a keyword based on your ability to compete. How do you know if you can compete? In order to maximize your chances of landing on the first page of Google’s search page for a particular keyword, look at Google’s keyword planner tool. If you can generate more backlinks for the article over time than the majority of the competition ranking for the keyword in question then proceed with either writing what you know or researching the issue. If you cannot then move on to a different word.

If you don’t know what I am talking about, I suggest we talk about how to best get you up to speed on SEO. Also, be cautious about researching this issue. Google Panda is slapping down sites in a hard way for using SEO techniques that used to be perfectly legitimate, penalizing sites for overuse of SEO. No point in crying about it; just know that it is a danger and adjust accordingly.

Besides, an over SEO’d (yeah, that is a new verb), keyword stuffed, over linked piece of writing is just about the most mind-crogglingly boring piece of reading you could ever hope to avoid coming across. Seriously, such will hurt your brain.

What Is Needed for a Well Written Article

Why not read 7 to 10 articles on the issue of article creation? If you have not done it, I would. I have been journaling for near 40 years now and blogging for pretty much as long as the Internet has been around, even before they called it blogging actually and I still get a kick and occasionally an inspiration from reading the current thinking on the subject. Yes, some of it is all blather and trash even if it does wind up on the front page of Google but sometimes you get a real gem.

After that, you will need to either have knowledge of the subject or have done your homework such that you now have knowledge of the subject. In any case, reading the first ten articles that come up on the subject on Google is a good idea simply because it will give you fresh eyes through which to see the subject and also possibly give you new information or developments of which you previously were unaware. This is not necessary, but occasionally it is a good idea.

Also, don’t over write your article. $100 dollar words and phrases may impress your college English professor but it will cause the average web surfer to experience temporary blindness and loss of consciousness (it will put them to sleep and you don’t want that.) Any concepts associated with the web can be put into comfortable high school level English and convey the essential ideas very well.

I am assuming you are writing on your own blog here. The urge to overpopulate your post with links to everything you are offering is a natural one.

Avoid it.

Tomorrow In Part 2

In part two which I will post tomorrow I will show you a free resource that can help you quickly get into the habit of writing good articles from scratch and which gives you skills you can easily adapt to your own blog.

Regards,

TimSingleton

 

 

 

 

 

Tim Singleton
205-337-6618

If you want to see how to save time on creating articles, click here now.

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