Not knowing what to write about is a common complaint amongst those who are new to the world of blogging. They may be new to blogging, or maybe not so new.
A couple of general tips on what to avoid going in:
Write about whatever you are interested in.
Just write everyday
SEO is a waste of time.
Write About Your Interests
While it is true you should write about that which interests you, you really should make sure your topics are in the same area. For instance, writing about the best dog house one day and the best mac and cheese recipe the next is not going to earn you many points with Google.
If you are into gold sales, affiliate marketing and MLM, as I am, then all your posts should be along the lines of those subjects.
Just Write Everyday
Writing everyday is a wonderful goal. Unless you don’t have a job there are going to be nights where your eyes are just so sandy you will not be able to keep your focus long enough to do anything but wake up ever 15 minutes when you head hits the keyboard.
I know. I have literally banged my face on my keyboard trying to blog while exhausted from being at work all day.
A much better approach, seems to me, is to write 3 to 5 good quality posts a week. Put some thought into an article. Do a YouTube video and tie them together with links. Add some relevant photos to the body of the blog.
I really do believe, Facebook notwithstanding, that a little attention to detail, to proper grammar and to interesting content that has some real value to your audience will have huge returns in terms of trust between you and your audience.
People buy from those they trust.
SEO Is A Waste of Time
The folks who say SEO is a waste of time are wrong. Sure, there are a few folks who do not do SEO and have enjoyed a world of success. Learn it and prosper more quickly is all I can say.
Learning Google’s likes and dislikes can do nothing but increase your profitability in a much shorter time frame.
Invest, Learn, Teach
Easy as pie, something you can do to recoup some of your investments in all those courses you have bought and paid for.
Do a scan of you hard drive …let me rephrase that. Do a ‘search’ on your hard drive for all files named *.pdf.
You invested time and probably some time into them. If they were profitable to you in any way, take some time and figure out how it was this material helped you. Determine what it was you learned.
Write a blog and teach others what you have learned. This makes you an expert in eyes of the 99% of folks who do not know what you now know and you are providing them with value in return for them reading your post.
Top Ten Lists
All those motivational and business books you have been reading and collecting? The lion’s share of them have some kind of top five or ten lists on some business related issue. Take that top ten list and turn it into a blog post.
Folks love top ten lists. A list takes a ton of information and condenses it down to a quickly mastered distillation of valuable knowledge. These lists often give you a road map for discovering things you need to know.
Don’t have so many books or are in a tight? Your public library astonishingly has most of these books on their shelves and that is free. Make a run by your local bookstore to see what is hot and then check with your library. If they don’t have it they can generally get it by inter-library loan in a few days.
For dummies is not really a title I like, but the SEO I performed for this article indicated it was something for which people searched on a regular basis, so, there you go.
No one reading this is a dummy, you are just in the same predicament any of us just starting out find ourselves. Namely, you don’t know what you don’t know.
The only solution to that problem is to strike out with a test search and see what you come up with, not unlike keyword research. You throw out a keyword into whatever keyword research tool you use and see what floats to the surface in terms of a keyword that has sufficient search numbers to make it worth your time while also being a keyword for which you can compete.
Affiliate Marketing Training
Today I am going to teach you a simple 4 step system that is so simple and straightforward that I almost guarantee that not only can you do it yourself, it will take you minutes to teach it to your folks and that is the very definition of a duplicable skillset. You can use this whether you are engaged in affiliate marketing, online network marketing, or both.
One of the key struggles on the minds of the gurus these days is whether a skillset is transferable to their distributors and affiliates. Sadly, in many cases the answer is it is not transferable, which I agree sucks big time. I am excited about this 4 step process because it is inherently transferable.
Four Step System For The Affiliate Marketing Blog and Those Involved In Online Network Marketing
The four steps to this system are:
Invest in courses and training.
Learn and internalize the information in the courses you have purchased.
Teach your new skillsets to those who are in business with you and those who read your blog and watch your videos.
Make a very definite call to action, which is to say, be very clear on what it is you want your viewers and readers to do,i.e., click on a link or go to a certain web address to learn more, etc.
Let’s Break each step down a bit as this is directed at being an affiliate marketing for beginners type of resource. Even so, I bet a lot of experienced folks who struggle with what to write about on a regular basis would be excited by such a simple system.
Why do I say that? Because if they are even a little bit experienced I bet their hard drives are absolutely packed with videos and PDFs they have bought over the years. If you find you are one of these folks, celebrate. You have a resource that will keep you in high cotton as far as things to blog about for some time.
Here we go…
Step 1: Invest In You, Inc
This means you need to invest your time and money into personal growth courses, coaches, books, events, etc. When I built my Internet services provider back in the late ’90’s, I had to sit down and create a business plan. This was just a single stage because after the business plan I had to create a marketing plan, too. This meant I had to go get those skills or hire someone who had them.
Fortunately for us, the skillsets you require are specifically created for the individual who wants to run their business by him or herself. Two primers I recommend are ‘Rich Dad, Poor Dad’ by Robert Kiyosaki and ‘The 16 Laws of Success’ as told by Carnegie to Napoleon Hill.
Legend has it that Henry Ford objected to Carnegie divulging all these ‘secrets’ to the public and so ‘Think and Grow Rich’ was written as a watered down version that was ‘elite approved’ for the common man. If that makes you smoke just a little bit, you are not alone.
There are skills you need. How to write an effective article, how to do SEO, SAO and how to close and so on. These are all skillsets you need and they are worth purchasing courses on.
Step 2: Learn – Actually Go Through the Courses
The phenomena of folks buying courses and then never bothering to actually go through the things is simply one of those inexplicable things in life. People will pay $39.97, $97, even $297 for a course and never go through the thing. They don’t even bother to get a refund in most cases.
I have thought about this and have rejected the idea that it is just laziness as too simple. I think it is a bad case of desperation and holding on to hope. It is better in some of these folks minds to keep telling themselves they will get to it ‘someday’ because desperate hope to them is better than going through the course and finding they are simply not capable of doing what is required of them.
I don’t know why but the image of a rabbit going ‘tharn’ in Watership Down (I think) just occurred to me. Tharn is when a rabbit freezes up when caught in the headlights and gets run down. Tharn is a good name for a bad state of mind and I think many who fall by the wayside paralyzed by needing to hold on to an uncertain hope rather than risk knowledge of certain failure.
Geez, when that thought occurred to me I really felt badly for those folks. To be so determined that your destiny is failure that you prefer a hope held at arm’s length to actually trying must be horrible. I hate to admit it, but this very thing is what kept me from doing videos for a long time.
When I realized I was being a chicken$#!t and that people needed someone like me and you to step up and actually build an underground railroad to freedom I kind of got mad at myself.
People need to spend their lives rearing their kids and living their lives as free people rather than in some corporate hive. Many folks work in an environment where even the words you speak outside work need to be monitored so as not the be offensive to whomever that corporation is butt buddies with.
What we, you and I, do as affiliate and Internet network marketers is important in ways that go far, far beyond just making a buck.
When you buy a course, start on it that very day. Turn off the TV and get on the course you bought even if it is only for 30 minutes. How should you study?
How To Study Affiliate and Internet Marketing Courses
There is a simple system I use to study whatever it is I need to master in a short timeframe. It helped me acheive a 3.41 GPA in a biochemistry and mathematics course of study in college and it works well for me whatever the subject matter at the time may be. It is called the SQR3 method. Perhaps you have heard of it or used it.
Here is how it works. The steps are:
Survey the course you have bought. Look through the material. Read the section headings, check out the bolded or boxed material, look at whatever may be highlighted.
Question yourself as to what you think the section or chapter is trying to teach you. What is it the writer or instructor is trying to get you to understand?
Then Read the information. Grab your favorite beverage and turn off the phone, tell your sweetheart you are studying. Ask them if they need your help with something before you start and get that chore knocked out so you can focus. Then close the door and read every single word in that chapter. I find that for me, 30 – 45 minute increments seem to be best.
I also know from research on the matter that taking a teaspoon of honey at the end of the 30 minutes can increase retention for those for whom sugar is not a problem.
Recite the material out loud. Yes, indeed, read the material out loud. This involves more of the five senses increasing the number of channels through which the information flows. Your eyes are processing it. Your mouth is repeating it. Your ears are reprocessing the information again. This can do nothing but increase your long term retention of what you are studying.
This also means it becomes less something you have studied and more something that is second nature to you.
Review what it is you have learned. Think about it. Roll it around in your brain. Discuss it with whomever taught it to you or those with whom you are running to win.
Teach what you learn.
Take what you have learned and repackage it in your own words and provide it to your team. They signed on with you as either an affiliate or a distributor so it is a given they are looking to you for instruction. Going to the trouble of providing them with ongoing information that you have invested in means they are going to trust you.
Sometimes this will mean you teach them directly. Other times it will mean you refer them to a resource such as a blog post or video you have created or something they can buy, providing them with an in depth solution to their problem. People buy from people they trust and who they feel really have an interest in their success.
Here are a few reasons why videos work:
You build a rapport over a long distance in a repeatable manner.
Google loves videos and has an interest in providing link juice to folks who use YouTube as their video hosting choice. Always keep backups of your videos on your hard drive and on archival quality DVDs, too.
Stats prove people like videos more than reading and blog posts with relevant videos get read more.
Simple Videos That Work
Here is an example introduction I learned from a master blogger and have used to great effect:
Hi, I’m Tim. Would you like to learn how to make better videos so you get more leads but just don’t know how? Stick around and I’ll share a simple four step system.
Share the four steps we discussed earlier, ILT it. Which is to say use the course material you have invested in and learned and teach it to your audience.
Call To Action, CTA
Then provide a call to action because they will not know what to do next unless you tell them. Ask them the following question: If you feel you got benefit from this, please comment and share.
My Calls To Action For You
Remember, your goal is to become a Master Marketer. This means all of the steps mentioned here are things that will help you become just such a Master Marketer. I know because of the results I have seen when this information is implemented in a hold nothing back manner.
Now, the above is designed to help both the affiliate marketer as well as the Internet network marketer to take advantage of all that is available to them as well as that which they have previously invested and to do so with an easy path for video creation.