Like a lot of you, I did the dance of trying company after company in the home business arena with little success. Amway, Quixtar, Melaleuca, some company selling silver solution and so on.
What did they all have in common?
They had the following in common:
Excellent, top quality products.
Sell your family and friends and their family and friends and hope you survive long enough to make it to the 0.5% of those who actually make a living from home seemed to be the industry sales plan.
A 0.5% success rate amongst their distributors and no plan for making it better.
They provided lots of RAH! RAH! sessions and very little ‘Do This, Not That’ instruction.
Note: I do not consider ‘worry the p!$$ out of your family and friends’ to be worthy of being called instruction.
A fellow who I was fortunate enough to have a conversation with told me that the majority of these companies work within the following constraints:
They know only 0.5% +/- will make it to six figure incomes
98.5% will fall by the wayside and quit the business in short order
16.5% will remain as customers of the company’s products for a fairly long time, many permanently.
His comments would wake me two years later in the cold early morning hours.
People (I was one) would scratch their heads and wonder why the company kept growing if none of the salespeople remained active for very long. Later on, I realized that the company does not need salespeople to remain profitable; it needs customers.
If you are generating 16 long term customers for every 100 failed distributors, your business is golden.
This fellow who covered this information with me, who was honestly trying to help me although at the time I was not at a place in my personal growth to where I could actually grasp what he was telling me, planted the seed in my brain that would just blossom later.
What happened? What was this sudden realization?
The Dream Never Left Me
Someone once asked me, “Why don’t you just quit?” In other words, why do you keep banging your head against this wall when you keep failing? My reply was, “I don’t know how.” I was not lazy, and I was not stupid. I simply had bad information. Every one kept telling me they had the secret and for $29.95 or $39.95 or my next paycheck or whatever, they would REVEAL it to me.
It was not too long that I figured out was that what they knew was how to separate me and most others in that late night TV daze of exhaustion and worry from our $39.95 and very little about building a stable, long term profitable business from home. Sure, we felt better for a time …we had done something… but very little actual information was ever forthcoming.
Early Morning Wake Up Call From the Great BEYOND …My Subconscious
I sat up in the middle of the night…I think it was something like 3:15AM on a Saturday morning and said to myself,
“Their plan calls for a 98.5% failure rate.”
“Their plan calls for a 98.5% failure rate.”
“Their plan calls for a 98.5% failure rate.”
I Need A New Plan
I needed a new plan.
I could not rely on someone whose plan calls for me to most likely fail to give me reliable information.
They were already betting on my failure. It was already worked into the numbers.
Their plan did not need for me to succeed
My replacement was already being groomed most likely
Like I said, I could rely on them for quality products because unlike some big box stores who only sell what is cheap to people on minimal incomes, most direct sales companies thrive on selling quality products to folks who demand quality and will pay for it.
Keeping my mouth shut to my family and friends…I was determined that the only future conversations I would have with family and friends about business would be about my paying cash for my house, I went into think mode.
I needed a new plan based on information that had stood the test of time and changing market conditions. I went to work to find that information.
Burnt out on the grind of prospecting, I went through the trouble of actually spending time with those who were succeeding. I made it a point to find their contact information and talk with them.
They all had the same thing to say:
Run Your Business Like a Business and Market It
So I stopped selling and prospecting and started marketing.
And that was the difference that has made all the difference. I actually experienced cash flow that involved no phone conversations or persuasion by me. I also found out that the majority of successful folks share a common marketing (not sales) system.
Now it is YOUR TURN to “get inside” the same system I joined about a year ago… absolutely FREE for the next 30 days.
Offer closes Sunday at midnight so click below now:
If you want to make more money, all you have to do is sell more stuff. To sell more stuff, get your offer in front of more people. Build a bigger audience and you will make more money. The more you tell, the more you sell. It’s a universal principle; it really does work.
One of the fastest, most powerful ways to build a bigger audience and to get more traffic, leads and sales on complete autopilot is to syndicate your original content to numerous social media sites.
Some social media sites include:
…and this is by no means an exhaustive list. For some reason I like plurk although I don’t kid myself in comparing it to one of the above. The interface is just crisp, but I am beginning to get off track here. If you check out Plurk, make sure to add me.
Anyways, when you upload a new Youtube promotional video… not only do you have the potential for everyone on Youtube to find it… you have the potential for 800,000,000 people on Facebook to see it and another 250 million on Twitter and 200 million people on LinkedIn… and more, quite a lot more.
If you like doing what if’s in your mind, think on this: If your conversion rate is 1% and you managed to get in front of a significant percentage of Facebook’s members with your content, what do you think that 1% would look like in your checkbook? Pretty nice, I am guessing.
How Does Audience Builder Pro Work?
Audience Builder Pro leverages and promotes all of these social media updates creating 20-25 high authority blog and Web 2.0 links and by creating 20-25 new social media links on a daily basis. ABP is applying standard SEO practices to help cause your social media content to rank higher on the search engines and rank higher within the social media site as well. We then ping all of these new links to make it easy for the search engines to find them and give you a long-term SEO boost.
Now, you can submit one or two feeds every month. We will show you how to set up the feeds if you don’t know how and you can expect the following:
Submit one RSS Feed URL and you get:
• 20-25 authority blog and web 2.0 links daily
• 20-25 authority social media links daily
Submit two RSS Feed URLs and you get:
• 40-50 authority blog and web 2.0 links daily
• 40-50 authority social media links daily
This will in short order get your offer in front of more people.Once this is done, you can put a check mark by the issue of traffic and concentrate on creating quality content and improving your conversion.
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This is going to be a short and sweet article on My Lead System Pro.
If you believe you know about My Lead System Pro, but have not made the decision to join, I suspect you do not understand it yet. I want to help remedy that because I went through the same thing. I even joined at one point and then walked away, only to return when I truly understood what MLSP has to offer in terms of helping you quickly get to profitability.
Not to be too awfully hardnosed about it, but MLSP is simply the best, most complete, most transparent training system available for the affiliate and network marketer.
No one else comes close.
Think about it. Some bright new, shiny next big thing comes on line and to whom do they compare themselves? Right, to MLSP. Why? Because they set the standard for training and generating leads and providing revenue streams even from folks who will never join your primary business as well as generating leads for your primary business.
As a member of Mastery, you get access to tons of webinars and instruction sessions that the gurus have amassed in the training vault over the years. You also have the right to buy and to sell a ton of products at 100%. Also, you don’t have to buy them before you sell them to others. In the interests of transparency, I will list all I own or subscribe to here.
I own other services, too, but we are talking about the training program of MLSP right now. MLSP is generic in that is helps in all businesses, not just the business opportunity in which I am involved. It can help yours, too.
Why I am So Stoked About MLSP
Simply put, helping folks to be able to walk away from their jobs will give those folks the time and the money to participate in making society and our various countries better.
Better places to live, better places to rear kids and raise whatever we want.
You are not trying to replace your job because it is such a bang up place to work, are you? No, you want to replace it because you miss your kids, kissing their foreheads after you have come in long after their bedtime because some *&^% at work dropped a last minute report on your desk to finish or because you have to work overtime because the company refuses to hire enough folks to do the job, yelling at you, driving you on to greater efforts when the reward is a bigger tax bite on payday.
Or maybe because while it may be a good job, it just will not pay the bills even with overtime. We’re not talking about you being irresponsible; lots of folks file for bankruptcy because their income just will not match up with their bills through no fault of their own.
A lot of the troubles in this time are not because people are lazy, but because they were sold a bill of goods that no job can pay the tab on.
It is not your fault you are struggling right now, but it is your fault if you allow it to continue because the solution is here.
My Lead System Pro
One of the main subjects MLSP educates you on is where you make your money. According to MLSP’s Founders, a successful, stable income is comprised or, or supported by if you like, four legs. They are:
Product Revenue(100% of coaching, tools, products, trainings and so on.)
Continuity Revenue(something that pays you on a regular, ongoing basis such as subscriptions on autopilot)
High-ticket Revenue(Things with at least $1,000 instant commission.)
MLM/Networking/Biz Opp Revenue(whatever your specific business may be.)
The fact of the matter is if you really want to make more money, and you do, your surely do, you have to realize that very few of the big dogs out there living the life of Riley built their incomes by only selling folks on the idea of #4, their business opportunity. Seeing the above laid out in detail made some things I was told in the past make sense.
One I got involved with My Lead System Pro and started going through the system, I remembered what one of the Rubies (his name was Tim, too) in Quixtar explained to me and it makes more sense now than it did then. He indicated to me that ‘Tools’ income was a significant source of a Ruby’s and Emerald’s income, and even more so for a Diamond.
Seeing the 4 Profit Centers/Revenue Streams as outlined here made that make sense.
For dummies is not really a title I like, but the SEO I performed for this article indicated it was something for which people searched on a regular basis, so, there you go.
No one reading this is a dummy, you are just in the same predicament any of us just starting out find ourselves. Namely, you don’t know what you don’t know.
The only solution to that problem is to strike out with a test search and see what you come up with, not unlike keyword research. You throw out a keyword into whatever keyword research tool you use and see what floats to the surface in terms of a keyword that has sufficient search numbers to make it worth your time while also being a keyword for which you can compete.
Affiliate Marketing Training
Today I am going to teach you a simple 4 step system that is so simple and straightforward that I almost guarantee that not only can you do it yourself, it will take you minutes to teach it to your folks and that is the very definition of a duplicable skillset. You can use this whether you are engaged in affiliate marketing, online network marketing, or both.
One of the key struggles on the minds of the gurus these days is whether a skillset is transferable to their distributors and affiliates. Sadly, in many cases the answer is it is not transferable, which I agree sucks big time. I am excited about this 4 step process because it is inherently transferable.
Four Step System For The Affiliate Marketing Blog and Those Involved In Online Network Marketing
The four steps to this system are:
Invest in courses and training.
Learn and internalize the information in the courses you have purchased.
Teach your new skillsets to those who are in business with you and those who read your blog and watch your videos.
Make a very definite call to action, which is to say, be very clear on what it is you want your viewers and readers to do,i.e., click on a link or go to a certain web address to learn more, etc.
Let’s Break each step down a bit as this is directed at being an affiliate marketing for beginners type of resource. Even so, I bet a lot of experienced folks who struggle with what to write about on a regular basis would be excited by such a simple system.
Why do I say that? Because if they are even a little bit experienced I bet their hard drives are absolutely packed with videos and PDFs they have bought over the years. If you find you are one of these folks, celebrate. You have a resource that will keep you in high cotton as far as things to blog about for some time.
Here we go…
Step 1: Invest In You, Inc
This means you need to invest your time and money into personal growth courses, coaches, books, events, etc. When I built my Internet services provider back in the late ’90’s, I had to sit down and create a business plan. This was just a single stage because after the business plan I had to create a marketing plan, too. This meant I had to go get those skills or hire someone who had them.
Fortunately for us, the skillsets you require are specifically created for the individual who wants to run their business by him or herself. Two primers I recommend are ‘Rich Dad, Poor Dad’ by Robert Kiyosaki and ‘The 16 Laws of Success’ as told by Carnegie to Napoleon Hill.
Legend has it that Henry Ford objected to Carnegie divulging all these ‘secrets’ to the public and so ‘Think and Grow Rich’ was written as a watered down version that was ‘elite approved’ for the common man. If that makes you smoke just a little bit, you are not alone.
There are skills you need. How to write an effective article, how to do SEO, SAO and how to close and so on. These are all skillsets you need and they are worth purchasing courses on.
Step 2: Learn – Actually Go Through the Courses
The phenomena of folks buying courses and then never bothering to actually go through the things is simply one of those inexplicable things in life. People will pay $39.97, $97, even $297 for a course and never go through the thing. They don’t even bother to get a refund in most cases.
I have thought about this and have rejected the idea that it is just laziness as too simple. I think it is a bad case of desperation and holding on to hope. It is better in some of these folks minds to keep telling themselves they will get to it ‘someday’ because desperate hope to them is better than going through the course and finding they are simply not capable of doing what is required of them.
I don’t know why but the image of a rabbit going ‘tharn’ in Watership Down (I think) just occurred to me. Tharn is when a rabbit freezes up when caught in the headlights and gets run down. Tharn is a good name for a bad state of mind and I think many who fall by the wayside paralyzed by needing to hold on to an uncertain hope rather than risk knowledge of certain failure.
Geez, when that thought occurred to me I really felt badly for those folks. To be so determined that your destiny is failure that you prefer a hope held at arm’s length to actually trying must be horrible. I hate to admit it, but this very thing is what kept me from doing videos for a long time.
When I realized I was being a chicken$#!t and that people needed someone like me and you to step up and actually build an underground railroad to freedom I kind of got mad at myself.
People need to spend their lives rearing their kids and living their lives as free people rather than in some corporate hive. Many folks work in an environment where even the words you speak outside work need to be monitored so as not the be offensive to whomever that corporation is butt buddies with.
What we, you and I, do as affiliate and Internet network marketers is important in ways that go far, far beyond just making a buck.
When you buy a course, start on it that very day. Turn off the TV and get on the course you bought even if it is only for 30 minutes. How should you study?
How To Study Affiliate and Internet Marketing Courses
There is a simple system I use to study whatever it is I need to master in a short timeframe. It helped me acheive a 3.41 GPA in a biochemistry and mathematics course of study in college and it works well for me whatever the subject matter at the time may be. It is called the SQR3 method. Perhaps you have heard of it or used it.
Here is how it works. The steps are:
Survey the course you have bought. Look through the material. Read the section headings, check out the bolded or boxed material, look at whatever may be highlighted.
Question yourself as to what you think the section or chapter is trying to teach you. What is it the writer or instructor is trying to get you to understand?
Then Read the information. Grab your favorite beverage and turn off the phone, tell your sweetheart you are studying. Ask them if they need your help with something before you start and get that chore knocked out so you can focus. Then close the door and read every single word in that chapter. I find that for me, 30 – 45 minute increments seem to be best.
I also know from research on the matter that taking a teaspoon of honey at the end of the 30 minutes can increase retention for those for whom sugar is not a problem.
Recite the material out loud. Yes, indeed, read the material out loud. This involves more of the five senses increasing the number of channels through which the information flows. Your eyes are processing it. Your mouth is repeating it. Your ears are reprocessing the information again. This can do nothing but increase your long term retention of what you are studying.
This also means it becomes less something you have studied and more something that is second nature to you.
Review what it is you have learned. Think about it. Roll it around in your brain. Discuss it with whomever taught it to you or those with whom you are running to win.
Teach what you learn.
Take what you have learned and repackage it in your own words and provide it to your team. They signed on with you as either an affiliate or a distributor so it is a given they are looking to you for instruction. Going to the trouble of providing them with ongoing information that you have invested in means they are going to trust you.
Sometimes this will mean you teach them directly. Other times it will mean you refer them to a resource such as a blog post or video you have created or something they can buy, providing them with an in depth solution to their problem. People buy from people they trust and who they feel really have an interest in their success.
Here are a few reasons why videos work:
You build a rapport over a long distance in a repeatable manner.
Google loves videos and has an interest in providing link juice to folks who use YouTube as their video hosting choice. Always keep backups of your videos on your hard drive and on archival quality DVDs, too.
Stats prove people like videos more than reading and blog posts with relevant videos get read more.
Simple Videos That Work
Here is an example introduction I learned from a master blogger and have used to great effect:
Hi, I’m Tim. Would you like to learn how to make better videos so you get more leads but just don’t know how? Stick around and I’ll share a simple four step system.
Share the four steps we discussed earlier, ILT it. Which is to say use the course material you have invested in and learned and teach it to your audience.
Call To Action, CTA
Then provide a call to action because they will not know what to do next unless you tell them. Ask them the following question: If you feel you got benefit from this, please comment and share.
My Calls To Action For You
Remember, your goal is to become a Master Marketer. This means all of the steps mentioned here are things that will help you become just such a Master Marketer. I know because of the results I have seen when this information is implemented in a hold nothing back manner.
Now, the above is designed to help both the affiliate marketer as well as the Internet network marketer to take advantage of all that is available to them as well as that which they have previously invested and to do so with an easy path for video creation.
Last night I got to attend an Empower Network affiliates only hangout where David Wood and some others explained the future changes for the company. They talked about their corporate goals of producing 100 new millionaires a year and not only that, but to do it from the pool of normal folks like you and me.
Having a bad case of the chapped derriere because of the way many companies seem to accept their failure rates, this was just another case of Empower Network proving to me their motivations to help people succeed is at least equal to, if not greater, than their profit motive. This is a business plan I can believe in. This is a business plan I can recommend with an entirely clean and clear conscience knowing it is good for my friends, maximizing their chances for success.
Empower Network – Why I Signed On
I think it was around Christmas 2011 when I first saw David Wood talking about Empower Network. Scruffy, unshaven, long hair…running around in a tank top, shorts and flip flops he was the very antithesis of what I thought a successful person would look like. Truth is, I thought to myself, “Good Lord, if this beach bum looking dude can make money I got this locked!”
Then he showed me the business model of what he was trying to do.
Empower Network, An Empowering Epiphany
As he went through the plan I was struck with a clarity of vision that has never left me. I knew that this business would allow me in the not too distant future pay cash for a home. This belief, this certainty, this clarity of conviction, has never left me. I don’t know how to convey it to you other than to say to you some things you suspect, some things you hope, some things you believe, and some things you know.
Empower Network Growing Pains
As Empower Network went through the growing pains of any business plan running up against the stone walls of reality and human nature, I still never doubted. I had ‘done been incensed’ as the old song goes. I had felt conviction burn in every cell simultaneously. Empower Network, as most new companies do, went through some changes and 2 steps back, 3 steps forward stages but always continued to move forward. Their growth and persistency of members was unseen anywhere else in this industry.
Empower Network Founders
The difference as I see it, is the attitude of the founders of Empower Network. As I have ranted and raved in the past, if your company has a business plan that calls for a 99.5% failure rate, then you need a new plan, one that maximizes your personal chances for success. This is why I am engaged in and recommend My Lead System Pro as a training platform. MLSP is a training program for all business opportunities, not just Empower Network and as I understand it, the big dog David Wood is a product of that training program, too.
That Empower Network has an entry point for every budget is one of its key strengths. Its track record of producing 5 and 6 figure monthly income earners as their primary business is rivaled by no other company of which I know..
Their corporate goal of producing 100 millionaires a year says they are committed, as am I, of finding a way to defeat that miserable industry average of less than .5% making it to the money ring.
Let me rephrase that so you understand my thinking:
The industry standard is built on 99.5% failure rate.
Most companies plans as I understand it are built on the idea that 99.5% will fail, 0.5% will succeed in building a living income, and 16% of those who fail will stick as customers.
MLSP’s business is to train the 99.5% so they have the best chance of beating those terrible odds.
Empower Network’s corporate goal is to produce 100 millionaires a year.
Not content to just be a powerhouse in sales and growth, Empower Network is committed to producing personal , individual cases of success in the form of 100 new millionaires a year from amongst the normal people like you and me.
How many times have you purchased an online webinar that promised to deliver actionable information that spent an hour or two building up to…
…you have to buy ‘this other thing’ to really get ‘the secret.”
Does that tick you off? Makes you wonder whether the fellow is in the business of helping you make money or if his entire plan is to step by step coax you into sending him your money. You wake up after a few of these and realize you have spent so much time trying to pry out what this obviously super clever fellow knows…after all, he is making a beaucoup bucks a month, right? …you begin to realize you have spent so much time and money hanging on his next words that you have failed to engage in marketing to your folks, that you have failed to both engage in closing sales and in providing significant help to the people who are looking to you for leadership.
This article will provide actionable items and real links to resources you can use now, for free.
Today We Will Cover a Few Best Social Marketing Practices On Twitter. Obviously, this is not an exhaustive list but these are proven things you can do, right now, without spending a dime.
Best Social Marketing Practices On Twitter
Images on Twitter Posts
Share images on Twitter with your comments.
Just as videos on blog posts increase readership and YouTube videos linked into blog posts provide a powerful backlink to your posts, images on Twitter post increase both readership and sharing. Readership and sharing also lead to more clicks as favorites. This increases your social authority from Twitter.
Tweet Your Blog Posts To Your Followers
Tweet links to your blog content. This means tweet to every blog post and tweet to particularly helpful posts more than once. Your followers might not click on your content the first time but next week, when the problem you are trying to solve in a particular post is at the front of their mind, they will click on your tweeted link.
You can set your blog to automatically tweet your posts. If you don’t know how to do this, email me. It is a simple set up and it is free.
Share Links To Your Website: Your Goal Is To Build Your List
Best Social Marketing Practices Include Tweeting Links To Your Website, Regularly
We know that most folks won’t buy from you on a first reading. Even in email campaigns where you have the exact solution for their problem, the pain reliever for their pain, it takes an average of 7 emails or more for the person to bite. Why can include any number of reasons from it being a full moon to simply not having the money at the moment.
Take the focus off making a sale right now and focus on building a relationship with that person – right now. Ask yourself how you can engage this person in an ongoing conversation about how you can help them build their business.
Encouraging them to visit your blog often is one way and you do that by providing actionable, useful content. This means information on things they can do today by subscribing to your blog without having to hit the credit card. Subscribing means they are giving you permission to keep in touch.
Here is a free video on how MLSP can help you by educating you not only on a full spectrum of how to use Twitter, but how to engage in best social marketing practices across the growing list of social media sites in an integrated manner.
Lots of folks entering into one or the other of the thousands of network marketing business opportunities often see the simplicity of the plan, jump in, retire for the evening, sleeping the sleep of those seeing a bright future. Like when going to bed on Christmas Eve as a child, the world is just a little bit brighter and shinier than usual.
This is a good thing; this is as it should be.
Getting up Saturday morning to work your plan, 99 times out of a hundred it centers around making a list of friends and family. For some few folks this is okay, being centers of influence arranging a meeting and speaking with credibility makes signing up folks just a tad easier and more enjoyable. The question is, are you this person?
Your recruiter told you what to do and you are hard after it.
What he may or may not have told you is the odds of success for any given person is less than 1%.
Let’s talk about what we can do about that.
I have been in several opportunities in the past, and they all said the same thing from the marketing plan side.
Keep a positive mental attitude!
You don’t lose unless you quit!
Don’t quit while losing!
You have to believe in order to achieve!
Six times down, seven times up!
Makes you wonder whether you are starting a business or embarking on cutting a trail through 2000 miles of virgin forest with only hand tools, does it not?
It would go much better with power tools like bulldozers and road graders, don’t you think?
The reason these companies present and market the way they do is basic human nature. The
majority of folks are going to work a while and fall by the wayside. 16% of those who sign up to become a distributor will remain on as customers with the company once they give up on the business side. This is a plan the company can work with.
The reason 16% stay with the company is because most companies give excellent value in the products they sell. Word of mouth is the best advertising and with the persons advertising paying for the right to advertise the products they use, it is a win win win scenario for the company.
…but you are not in the business of making a customer base for the company, are you? No, you are in the business of creating a customer base for yourself, to build a profitable business with which to support yourself, your family, and your hopes and dreams.
The Four Pillars of a Successful Networking Business
There are four pillars to any successful networker’s business. They are:
Auto ship/subscription continuity income.
Product revenue, things you can sell at one time costs. .
High ticket revenue…at least $1,000 commission for the product.
Business opportunity. Whatever business in which you are now involved goes here.
Auto ship subscriptions range from monthly orders of consumables to ongoing educational resources. Folks buying from you here are customers. They may or may not be distributors.
Many folks will drop a one time fee of $39.95, $297, $395 or whatever on training courses or tools that teach them specific skills. This is a major source of income for those folks talking about reaching high five figure incomes. They spend a great deal of time developing them. The good thing is, once they are developed they can be sold at 100% profit over and over. This is where you will get your product revenue.
You are probably asking yourself how in the world will you find the time and resources to make it to this point while you are kickstarting your business opportunity.
My Lead System Pro
Used to be that folks talked about spreading faery dust on their distributors by extolling their virtues, their energy, their determination to succeed and for these reasons, you should follow them in their business.
None of these things really translate into knowing what to tell you to do next in your business.
My Lead System Pro fills in the gaps of what you know.
Let’s look at the four pillars under My Lead System Pro helping you build your current business.
Four profit centers:
Auto ship/subscription continuity income. Again, these are your customers buying products from you on a monthly basis.
Product revenue, 100% Mastery, courses, trainings, etc.
(MLSP bread and butter stuff) substituting for your own products.
You don’t have these now, right? MLSP supplies you with them. You are in business.
High ticket revenue…at least $1,000 commission for the product. MLSP has several that you can use to build You, Inc. MLSP teaches you how to build your brand.
Business opportunity. (MLSP is a generic solution, helping everyone build whatever business they are in.)
Leads are the name of the game for building any kind of business offline and online; having a good lead generation process is crucial to the eventual success of your business. Even your local supermarket spends effort, time and money generating leads. Those sale papers are not afterthought.
Not all leads are equal and not all lead generation processes are equal, or even effective. A sub-standard lead can cost a lot more than it seems at first impression. Time is a limited, one way investment that you will spend no matter what.
Bad leads are a bad investment.
Lead Generation Means ‘QUALIFIED’ Leads
If leads have not been qualified in the promotional process you are wasting your time. You will spend your time working with folks who are uninterested and most likely cannot remember why you are contacting them.
Lead Generation Requires Work; It Requires Correct Work
Offline it requires you setting up meetings and driving to those folks, calling them, and often wondering why in the heck did they commit to a meeting if they did not want to come.
They may delay you by saying, “Can you send me some information on it?” or that golden oldie I always love, “I will think about it.”
You can but they probably won’t.
If you are in a hurry, you probably don’t have time to do the marketing process many companies engage in such as collecting information from prospects at trade shows, sending them information, pre-qualifying them and so on.
You need a method of generating leads who are looking for what you are offering, for whom you have a solution to their problem, an end to their pain.
Step Back and Understand the Lead Process
If what you are doing is not working, come to grips with the idea that you don’t understand the process. Understand that this is a critical issue that must be resolved in order to move forward.
Online generation is deceptively simple looking. Mainly, because you are struggling to be seen and heard in a web of pages dominated by Google and folks who understand SEO, SAO and how to get backlinks.
Yes, you can do that, but doesn’t it make more sense to be presenting information and help in such a way that they seek you out for free? When you create content and put it up on a blog it works for you from then on. If you are buying clicks, once those clicks are done, you are done and they are gone. Hopefully, they will buy but if they do not, then you have accomplished nothing.
Obviously, this is the downside. I am not entirely against buying clicks I just know many people who are trying to get started do not have the budget to buy traffic. Once you do get started, buying focused, targeted traffic is a great way to accelerate your business. Doing it when you have to choose one bill to pay over another to get started is maybe not such a good idea. The cool thing is there are ways to get a blog hosted pretty much for free or less than a $10 spot a month and get going now.
A Lead Generation Process That Works
You need a lead generation process that provides you a what to do, when to do it, what to sell, and to whom to sell it kind of set up. Do you have any up front training that is free for your prospective customer or distributor to go so they can get a feel for you and what you offer? Do you have a mechanism whereby you can make money on 90% of the folks who say ‘no’ to your network marketing business?A system that is always updated so as to keep up with changing times and effective strategies?
The attraction marketing system turns marketing on its head. Its record of producing 6 and 7 figure income earners is unequaled.
Before if you wanted to sell you had to go out and find people to sell to, cold calling, door knocking, dialing. Worse, you hung out in bookstores hoping to run into someone to whom to talk.
Generally, this means no sales, no new distributors to make sales, no paycheck.
Attraction Marketing’s Basic Foundation
Attraction Marketing’s basic tenet: People should need what you are selling and search you out.
I will say it again, the attraction system is founded upon the principle that instead of going and finding folks to sell to, people should need what you are selling and search you out.
Attraction Marketing Is Efficient
This is perfect for anyone in the network marketing business; it increases the efficiency of your marketing time and efforts.
Who is more likely to spend money? Your cousin you have not seen in 5 years or someone who saw your blog message and said to themselves you know what I am going through and have solved my problem?
Cutting time you spend chasing new business increases time you are spending promoting your products; attracting folks to you.
Awesomely cool is people you attract will not just buy your products; in many cases they will also be joining your network marketing business.
Old School Strategies Ignore Human Nature
Old school strategies ignore the fact that people love to buy and dearly, coldly hate to be sold.
People buy from people. Attraction marketing is reliant on the idea that the best testimonial for what you are selling is you.
How is your demeanor?
How is your energy level?
What are your expectations for the future?
When making a video for posting on YouTube1, and you should, you surely should, how is your demeanor? Do you look fresh, excited about your business? Happy to be where you are doing what you are doing?
Are you an Energetic Eddie or an Enervating Eeyore? Which is to say are really excited or just excited to get it over with and check it off? Whatever, act like it is the first.
What is your own belief level?
“Whether you think you can, or you think you can’t–you’re right.”
― Henry Ford
Ford said it all.
A Few Bullets On Attraction Marketing
You are reading, so I know Attraction Marketing works. So, I am teaching it to you.
When you use it and folks start coming to you, you know it works, so teach it to them.
Duplication at its finest.
Attraction Marketing Means People Buy From You
In a very real sense, you want to become your brand. Ideally, people see you as their solution.
Don’t throw tons of facts. I have been guilty of throwing tons of facts and figures at folks, overwhelming with what I (thought) I knew giving them no where to retreat, a losing plan.
People don’t care about all this stuff. People want to know:
What your product can do
Even more so, they want to know what your products have done for you.2
That you really care whether they succeed…and you do, you surely do.
People buy from folks they like; be likeable.
Offer to cure their pain, make them understand their past failures are not their fault. No one gave them more instructions than a green high school coach saying, “Get out there and go for it! You can do it!”
You are a winner even if you have not got your game plan just right. Deciding to cowboy up and step into the arena is what makes you a winner. You want to be successful, respected and a leader…and you are going to be so.
It just requires a mindset change.
What You Need To Do Now
Instead of trying to figure out a solution, you can save time and use an already proven system such as the Mastery Program that Earthtiger Networking uses.
1 Google loves YouTube and bought it. Your videos here have extra special link juice.
2 Even if your are entirely new, your business has something in it that you saw. Changing your belief in the future you want is not a benefit to be downplayed. It is BEDROCK for your life.
Inflation is up.
Incomes are down.
The government brags about the recovery while working folks scratch their heads.
Other countries are beginning to demand their gold be returned to them.
Pension plans are being eyed by the government to paper over their spending screw-ups.
Money is being confiscated at every whim; clearly the government is desperate.
Good news! A quarter can still buy a gallon of gas!
Why You Should Buy Gold
If you have been watching the news lately you know that those who are selling gold are painting a woeful picture indeed of the state of the dollar and its value.
Sadly, they are telling you the truth. The United States uses its position as the issuer or the world’s reserve currency to export its inflation to other countries and they are getting tired of it.
You might also want to look at their emphasis on buying gold as an ominous development. Personally I see the drop in price as a reason to get all I can. Neither the price of gold or silver is, in my opinion, an accurate reflection of its true value. I have heard some experts say we will see the day when 500 ounces of silver will buy a nice house. I do not doubt it myself.
International Game of Gold Chicken
The US is all twitchy over the BRIC countries trying to…and I think they have already conducted some transactions using something other than the dollar to settle their international transactions. The damage to the US’s economy if the dollar loses its reserve status is pretty much incalculable.
China is buying gold and they are not selling it.
Germany wanted its gold back, but some backroom nut squeezing made the Germans relent…for now. Some say they are afraid the US does not have the gold and does not want to know what that news would do to the economies of both nations.
Inflation Is An Illusion
Consider this in your own case. Odds are you may remember when gas was a lot cheapwer than today. I personally remember gas at 35 cents a gallon. That was back when we still used silver coinage at 90% silver, 10% copper.
In 1964 a quarter would buy a gallon of gas. Well, guess what? A 1964 quater will still buy a gallon of gas. Carrying that a step further, I can fill up my car on $3.25 in 1964 quaters.
Prices have not risen. The value of the money in your pocket has been degrade. Why? Because the government will always print money to pay bills the people will not stand for through direct taxation.
America is known for its generosity. It should be known for its stupidity because that generosity comes at the price of poverty imposed on the unborn.
Gold In Your Possession Is Secure
Remember what happened recently to the Greeks? I knew they had lost a significant percentage of their savings to the European banks but I could not remember how much it was.
They lost 60%.
Because the folks in Cyprus trusted the EU, and their government did as most do covering expenses on dificit spending, the money they kept in their banks was reduced by 60% overnight despite supposedly being insured.
You Should Buy Gold Because It Is Not Easily Consfiscated
Gold you hold in your hand, or in your closet or behind 4 strong doors, the last of which is a safe door, can only be confiscated if someone knows it is there. It cannot be drawn out of your house by some NGO shenanigans or some bureaucratic over reaching.
Besides, if they resort to confiscating gold and silver, we are then having a different conversation altogether, right?
Points On Why You Should Buy Gold
Here are some reasons to buy gold, right now:
If you have an ounce of gold or silver, it cannot be inflated away. It is still there, laughing at paper money.
Gold and silver in your possession cannot easily be seized.
Everyone on the planet recognizes gold and silver for the value it holds.
Gold and silver can be easily divided into smaller quantities to make convenient purchases.
The stamina of their buying power can easily be demonstrated. An ounce of gold pretty much buys today what it bought during Roman times in terms of food and clothing.
KaratBars Are Convenient and Affordable
Most folks can afford an ounce of silver. Most folks have trouble choking down an ounce of gold. Those are the realities of the economy.
Karatbars allows you to purchase gold in convenient 1 gram amounts, making your ability to buy gold as convenient as buying silver.
You can also do your friends and neighbors a favor and introduce them to the idea of buying gold in gram quantities.